Tuesday, November 4, 2008

After Salman, meet Bollywood's new Prem

Producer Sooraj Barjatya's unusual love story Ek Vivaah Aisa Bhi is scheduled to release this weekend with a limited 80 prints, which is quite surprising for a time when films release with over 1,000 prints.

Moreover, this Rajshri Productions' new release doesn't even boast of any big stars. And though Sonu Sood and Esha Koppikar may not be the hottest pair around, the team behind Ek Vivaah Aisa Bhi is confident about the films' success.

“Rajshree as a banner has a loyal audience so I am sure it will work,” Esha said.

While, Sonu said, “From the time I was first narrated the script to the time the I saw the complete film I was sure if good things happen it does happen through this banner.”

The male lead in Ek Vivaah Aisa Bhi is called Prem, a name that’s become synonymous with all Sooraj Barjatya films till date starting with his debut blockbuster Maine Pyar Kiya.

“When we were casting for Maine Pyaar Kiya we thought of a character name and there was this film Dulhan Man Bhaye which was a hit and its actor was called Prem, so we picked it up. Then of course now Prem has an emotional thing attached to it,” Barjatya said.

So after Salman Khan, Hrithik Roshan and Shahid Kapoor – it's now Sonu Sood's turn to take on the title of ‘Prem’. It remains to be seen if it will catapult him to the A-list in B-town.

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