BollyParty

Aamir Khan, true to his atypical self, has opted to have an interactive website for his upcoming flick ‘Ghajini’, instead of the usual teaser promo that precedes the release of every film.

The tech-savvy superstar stays in touch with his fans and interacts exhaustively through his website. Now he intends to go further and use the interactive medium for the promotion of ‘Ghajini’, as well as broaden his fan following.

The perfectionist-Khan is also involved in the creation of promotional clips that are being made especially for the Internet. Aamir is vying to make ‘Ghajini’ rule the Internet, and through this medium rule the audience, so that when it is released, the success-saga of this uniquely promoted flick has already been half written.

What’s more, the website promotion will also cost a lot less than traditional methods. While the promos on TV need deep pocket for repeated airing time on different channels, Internet promos are comparatively free of cost!

And Aamir is not stopping at this; the plans for a mobile phone website of the movie are also under way. At this rate, the promotional strategy of Bollywood movies will soon be rewritten to make way for creative initiators like Aamir!

The wait to catch a glimpse of ‘Ghajini’ will not last forever, for the promos are scheduled to hit the market by the end of October. It will be a bang-of-a-promo for ‘Ghajini’ this Diwali!