Tuesday, August 26, 2008

Aamir a half-man, half-woman?

Always experimenting with new styles, Bollywood star Aamir Khan will now be seen as the mythological half man-half woman 'Ardhnarishwar' in a Tata Sky ad. The 70 seconds commercial will show half of Aamir as a Punjabi girl, and the other half as a boy.
It is the first ad by Aamir after he became the company's brand ambassador. It will go on air from Monday. Vikram Mehta, the chief marketing officer of Tata Sky proudly expressed his satisfaction and contentment for the ad also mentioning of Aamir being the perfect choice.
Interestingly, many people didn't know that in Tata Sky- Tata stands for the knowledge of India and trust factor, whereas Sky stands for the knowledge of technology and DTH.
The ad has been conceptualized by the company's marketing team along with Rediffusion. Bollywood writer-director Neeraj Vohra has directed the ad.

Continuing its support to the section called as the offbeat Indian made English films PVR Pictures will be distributing 'THE LAST LEAR' in India.


The movie will hit the big screens on September 12.

The film which has the specialty of being Amitabh Bachchan's first ever English movie follows other films such as 'Loins of Punjab', 'Parzania' and 'Being Cyrus' which were released by PVR Pictures.

Directed by Rituporno Ghosh who is known as a master in presenting dramatic narrative, 'The Last Lear' upon being exposed to the film lovers who had flocked to the Toronto Film Festival received excellent responses and accolades.

For Priety Zinta and Arjun Rampal who play important characters, 'The Last Lear' was the first encounter in attempting a complete English language film from India.

The movie is also the first from India to explore Shakespeare's influences on actor's lives.

This is a theme that has been an inspiration for many Hollywood stars like Al Pacino in 'Looking for Richard', Sir Peter O Toole in 'Venus' and Joseph Fiennes in 'Shakespeare in Love' to turn over a new corner in their careers.

By releasing 'The Last Lear' PVR is continuing its association with Planman Motion Pictures after distributing 'Mithya'.

Divya Dutta, Shefali Shah and Prosenjit Chatterjee are the other actors who will be seen in the movie.

By now itself glimpses of Amitabh Bachchan's long hair and Preity Zinta's uniquely Indian dressing adding a never before seen grace into her appearance have raised the curiosity of the movie watchers.

Now it is just a matter of some days before the full extent of all the specialties of this film can be presented before the vibrant tastes of the Indian audience.

After a short period of tiff, Priyanka Chopra and Harman Baweja patched up. Their love story again started running on track. Piggy Chops who had dumped the relationship after the dismal performance of Harman in his launch vehicle 'Love Story 2050' wanted to give a second chance to her love and ties up with him again.


The couple was again spotted at various hotspots. It's the right time for the couple to come together as they had been signed by many filmmakers for their upcoming projects and it is important to be in good terms. They will soon start shooting for Ashutosh Gowariker’s What’s Your Rashi?

The duo has decided that they would not let work or any other issues to come in the path of their love relationship and they would remain affected with any false rumors. The duo wished to dump old issue and move forward with new hopes.

With their film ready to release this Friday, it's no wonder that the cast of Rock On is all keyed up in the final leg of their promotional appareances and there is no subtle marketing for this one.

Producer and actor, Farhan Akhtar says, "Making sure you are on TV, heard on radio, have a presence on the streets - things like that are important. And we have done a couple of concerts. Holding a concert was a big deal because apart from it being the first time any movie has done a concert with the cast, it gave a great platform for us to interact directly with the audience of the movie."

Director Abhishek Kapoor adds, "We have been so authentic about our presentation on the film and we have used that to tell the people that this is what you are going to get when you go to the theatre and that's what people want to see."

The film also marks the debut of the television star Prachi Desai, who is only too happy to have quit the small screen.

"Frankly, after playing a mother of six on television, this wasn't tough. It's always said that films are always male-dominated and on TV it's the female who is the protagonist. Now that I know very clearly what the truth is. I did my share on TV and now this is also an experience," says she.

While Prachi didn't mind being sidelined in the film, actor Purab Kohli who plays the drums for the Rock On group couldn't stop raving about his look in the movie.

"Before we shot the film, there was a whole look test that they did and everyone had different ideas about the way they wanted to look. I too had my mind set on certain things. And I think if KD (his character) didn't have that look, the band wouldn't look that good. The beard adds so much to my character," says Purab.

So, will the band be able to drum up enough enthusiasm among the audiences when the film is released? Or will it prove to be a swan song for some? One will just have to wait till Friday for an answer to this one.